Careers
Job Description
Marketing Manager
Seeking Marketing Manager to drive strategic initiatives, manage campaigns, and enhance brand visibility. Responsibilities include developing marketing plans, overseeing advertising efforts, and analyzing market trends. The ideal candidate possesses strong leadership skills, creative thinking, and proficiency in digital marketing tools. With a proven track record in marketing strategy execution, they will propel our brand to new heights.
Responsibilities:
• Work collaboratively to strategically plan, develop and execute marketing campaigns to market diverse products and services while reinforcing our brand attributes and differentiators.
• Research, develop, execute, manage, and measure the effectiveness of integrated marketing campaigns and communications to support business strategies for both internal and external audiences (including customers, industry partners, vendors, community stakeholders, industry associations, etc.).
• Responsible for overall development and maintenance of website including page updates, new page development, blogs, case studies and other resources.
• Work closely with SEO partners to ensure success of website and online advertising opportunities.
• Proficient in social media engagement via Facebook, LinkedIn and Twitter.
• Create compelling, informative and audience-centric marketing and communications materials including: briefs, corporate profiles, key messages, executive speaking notes, customer presentations, brochures, videos, photo library, advertising copy, and digital and print content.
• Oversee hiring and managing of contractors (designers, writers, editors and other creative staff) to assist in the creation of internal and external communications tools.
• Identify and coordinate participation in industry trade shows and events.
• Monitor market trends and research consumer markets and competitors' activities to aid in the development of marketing campaigns and inspire the development of high-quality creative assets.
• Ensure all products, services and communication materials conform to brand identity.
• Oversee the application process of vendor joint marketing programs.
• Manage internal communication programming and messaging.
• Analyze marketing performance, optimize ROI for all advertising channels and events.
Basic Qualifications:
- Bachelors Degree/ Master ‘ degree in marketing
- 3-5 years of progressive, related experience in marketing and communications strategy and execution, ideally in a corporate setting.
- Exceptional project management skills, collaborative team player able to support multiple business priorities and tight deadlines.
- Experience in working on programs driven by large technology partners like Microsoft, SAP, HP, HCL or other technology companies.
- Strong customer-centric focus, with a proven ability to build and maintain effective relationships at all levels of an organization.
- Experience with social media and metrics data analysis for optimization.
- Grasp of brand development and ability to develop, write and implement strategic, integrated communications and marketing plans to promote brand.
- Strong overall business acumen and strategic mindset including understanding of budgeting, planning, advertising and promotions
- Exceptional writing and storytelling skills (written and verbal).
- Strong attention to detail.
- Team handling capacity
- Ability to drive the campaigns and projects.
